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IndyFringe receives $25,000 award for Excellence in Culture Tourism


May 1, 2012

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IndyFringe was awarded the $25,000 Efroymson Award for Excellence in Cultural Tourism at the 2012 Midwest Cultural Tourism Conference in Indianapolis.

“The award will be used to build on the past four years of marketing an exciting visual and retail thread for Mass Ave by adding double the number of ‘street theater’ performances, which will add color and excitement during August,” IndyFringe announced.

New directional signs and additional flags will denote retail, bars and theaters participating in IndyFringe’s theater festival in August, according to the organization.

The award, designed to encourage exceptional practices in cultural tourism development, recognizes Midwestern nonprofit institutions with annual budgets of less than $1 million that have demonstrated one or more of the following:

• Efforts that promote or enhance the Midwest as a tourism destination.
• Efforts and initiatives that create substantial local economic or other impact.
• Efforts generating media attention as a cultural destination.
• Efforts that foster a greater understanding of history, heritage and/or culture.

IndyFringe’s website notes that, as with other Fringe Festivals worldwide, its roots trace to the Fringe Festival in Edinburgh, Scotland, that began in 1947 when the Edinburgh International Festival was launched. It was seen as a post-war initiative to reunite Europe through culture and was so successful that it inspired more performers than available space.

IndyFringe dates its development to 2001, when then-Indianapolis Mayor Bart Peterson announced a cultural tourism initiative that led to the formation of a group asked to imagine what theater in Indianapolis might look like in 10 years. That group came up with the idea of an Indianapolis theater Fringe Festival. Seed money was given by the Central Indiana Community Foundation to support research and travel for the project, and IndyFringe was born.

The award is made possible through a gift from the Efroymson Family Fund, a Central Indiana Community Foundation Fund. The tourism conference is a partnership between the Department of Tourism, Conventions and Event Management at Indiana University-Purdue University Indianapolis and the Efroymson Family Fund.


About Indiana University-Purdue University Indianapolis Known as Indiana’s premier urban research and health sciences campus, IUPUI is dedicated to advancing the intellectual growth of the state of Indiana and its citizens through research and creative activity, teaching, learning and civic engagement. Nationally ranked by U.S.News & World Report, Forbes and other notable publications, IUPUI has more than 30,000 students enrolled in 21 schools, which offer more than 250 degrees. IUPUI awards degrees from both Indiana and Purdue Universities. For more information visit