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Midwest Cultural Tourism Conference on April 23 Focuses on Impacting the Business of Culture

Daniel Levine
Daniel Levine


March 26, 2012

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“Impacting the Business of Culture” will be the focus of the Seventh Annual Midwest Cultural Tourism Conference, hosted by the Indiana University Department of Tourism, Conventions and Event Management at IUPUI.

The department presents this annual conference in partnership with the Efroymson Family Fund of the Central Indiana Community Foundation. It will be held Monday, April 23, 2012, at the IUPUI Campus Center, 420 University Blvd., Indianapolis.

For more information about the conference or to register, visit:

The first 50 IUPUI students may register for free by contacting the School of Physical Education and Tourism Management at

Keynote speaker Daniel Levine, a widely acclaimed author, trends guru and marketing expert, will present “What Meaningfulness Means to the Midwest: How Midwest Cultural Communities Will Thrive From Global Trends in 2012 and Beyond.”
As a consultant, Levine "connects the dots" of new trends for travel brands and destinations worldwide. As the executive director of the Avant-Guide Institute in New York City, he helps international industry leaders reach their target markets.

Concurrent panel sessions will focus on Food, Place and Art.

Erin Edds of Hoosier Momma Bloody Mary Maker and Tim Burton of Burton's Maplewood Farm are panelists for the Food session; Bev Minto of Perry County Convention & Visitors Bureau and Lynn Dauby of Blue Heron Vineyard are panelists for the Place session; and Suzanne Halverson of By Hand Gallery and Elaine Eckhart of Indianapolis Chamber Orchestra are panelists for the Art session.

During the conference, a $25,000 Efroymson Award for Excellence in Cultural Tourism Development will be awarded to encourage exceptional practices in cultural tourism development.

The award recognizes Midwestern nonprofit institutions with annual budgets less than $1 million that have or will have demonstrated one or more of the following:

• Efforts that promote or enhance the Midwest as a tourism destination.
• Efforts and initiatives that create substantial local economic or other impact.
• Efforts generating media attention as a cultural destination.
• Efforts that foster a greater understanding of history, heritage and/or culture.

The award project period is 12 months, and the project must be launched by May 2013.